About Us - Our Network
Our Network
Initiative is one of the UK’s top 10 communication planning and media buying agencies. We provide a wide range of services to support clients’ marketing programmes, including:
- Communication Planning
- Media Buying and activation
- Integrated Digital Planning
- ID - direct response advertising
- Innovation - in-house design team
- Magna Global Entertainment - Advertiser-funded programming
- Magna Global Trading - bartering clients’ assets for media space
- Sports Intelligence - sponsorship and evaluation unit
- Futures - research & insight
- MAP - advanced econometrics and ROI analysis
Initiative Worldwide
Initiative worldwide is part of the Interpublic Media Group, a global ‘powerhouse’ meeting communication challenges in the digital era and giving our clients a competitive edge. www.initiative.com www.interpublic.com
Our worldwide structure
London is a key office within the Initiative worldwide network of 75 offices in 58 countries. It is a major hub of the EMEA region. International teams for Account Management, Planning and Research are based here.
London is a key office within the Initiative worldwide network of 75 offices in 58 countries. It is a major hub of the EMEA region. International teams for Account Management, Planning and Research are based here.