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Initiative Worldwide launches Blog
01.06.2006Initiative creates Blog.initiative and kicks off with the 2006 FIFA World Cup
1 June 2006 - Initiative has created a dedicated blog baptized, Blog.initiative. The site is now ‘live’ and has been launched to tie-in with the upcoming 2006 FIFA World Cup media bonanza, featuring global and local news, views and opinions on World Cup value for advertisers, marketers and viewers the world over.
Currently featured on Blog.initiative in the run-up to the June 9th kick-off are, our Initiative's predictions that this event will attract the biggest-ever global TV audiences, and comment on who will be watching which matches, where, when and why. We take a look at new technology in pitch perimeter advertising; highlight how ViewerTrack™ will be keeping track of the World Cup media frenzy with daily, weekly and round-up reports, plus, a retrospective overview of how the 1998 and 2002 tournaments fared with global TV viewers.
Also featured is an exclusive interview with World Cup sponsor and Initiative Germany client, Continental Tires, and why this brand "believes the World Cup will be gripping stuff".
Not only can you find interesting, as it happens stats, facts and expert commentary throughout the World Cup tournament, users can post their own opinions, enjoy first-hand media experiences, cast votes in player and match polls, find their favorite Number of the Day, and enjoy personal accounts of how key matches were ‘lived and breathed’ in local media and by supporters of the winning and losing nations.
Blog.initiative runs throughout the tournament but is planned to continue long after soccer armchair fans have tuned back into the latest hot TV show. The site will play host to the initiative magazine and host latest research findings and our users' opinions on issues that matter to our worldwide media industry and our clients' media business.
Share media experiences and points of view - make your voice heard - join us at www.bloginitiative.com!
Be part of the World Cup media frenzy! Join Initiative in the debate!...
Blog.initiative was created by Initiative Innovation and Initiative's deCODEr digital community; it is produced and maintained by Initiative Futures ViewerTrack™ and Corporate Communications team
