News
Initiative appoints Dave Schruers as Head of Online
31.07.2006Initiative has promoted Dave Schruers to Head of Online, leading the team of ten who cover planning, buying and search for major clients including General Motors, easyGroup, Samsung, Dulux and recently-won Fujitsu Siemens. He will report to Initiative’s Deputy Managing Director and Head of Digital, Danny Donovan.
Previously one of two Group Heads, Schruers joined Initiative in Summer 2005 from Universal, where he was Digital Manager working on Microsoft, Sky and Panasonic.
Commenting on the appointment Danny Donovan said “Dave has the hard to find ability of making a very technical medium accessible. He is talented and approachable - well-respected by clients, media owners and peers alike. Over the last year he has played an important role in the development of our existing clients’ work and in the winning of new business.”
