News
Initiative wins Gossard media planning and buying
28.02.2008Initiative has won the Gossard Lingerie account following a three-way review. Gossard, owned by Courtaulds UK, is one of the world’s most famous lingerie brands with a history dating back to the beginning of the twentieth century.
Last year saw the launch of the new Superboost range and the brand’s success was further enhanced by being voted one of the UK’s ‘Superbrands’ of 2007/8.
Gary Birtles, MD of Initiative said:
“We are delighted to be working with such a famous name as Gossard and to be helping them to invest and build on recent success.”
