Our Work - Our Clients

"Throughout our long-standing and successful relationship with Initiative, the team has always delivered on Tesco's challenging day to day requirements as a fast growing and diverse retail business, whilst also harnessing future opportunities in the changing media landscape."

"ZSL have had a long standing relationship with Initiative - I’ve found the team at Initiative to be very professional and approachable. Their recommendations are thoroughly researched and they’ve developed a real understanding of our customers. "

"Initiative plays a central role in the development of the Orange brand. The team's passion for innovation and digital media has been an important driver in developing our communication with consumers."

"Effective targeting, Outdoor innovation and good media value, mean that Initiative has played an important role in Powergen's business growth over the last few years."

"Initiative has proven it can provide an essential mix of strategic direction and effective implementation. The team have played the leading role in our new approach to media, with a winning combination of 'big agency resource, small agency feel’."