What We Do

Activate

Maximise clients’ investment
We believe in delivering long-term competitive brand advantage, not just short-term cost reduction.
In all new business that we have taken on in the last five years, we have progressively improved our new clients’ media prices and value delivered.

Optimise how it is spent
The media marketplace is complex and the opportunities to 'get it wrong' are enormous.  The difference between a well-executed plan and merely chasing lowest cost can have a significant impact on the quality and effectiveness of a client’s communication and hence market-place success.  We have a whole range of leading-edge tools and techniques to increase communication effectiveness.  Shown on the right is a unique example from our TV suite.

Bring the plan to life
The best-activated media ideas have something that makes them stand out and grab consumers’ attention.  Our teams find that ‘certain something extra’ that brings a client’s communication to life.  Here are two examples:

  • First use of the Digital TV EPG to promote a brand
  • First use of scrolling text to deliver visual as well as sound messages on DAB Radio

TV Lab
For TV we have developed an optimisation tool called
i-watch that enables us to put adverts in breaks where consumers are most involved.

The system is based on our major survey of viewers’ habits called TV-Lab.  We installed video cameras in peoples’ homes to monitor and quantify the relationship between BARB reported ratings and what viewers were actually doing.