What We Do

Evaluate

Accountable results
Assessing the performance of a campaign in terms of price and media KPIs is important, but it is not sufficient.  We really need to account for the in-market effect; what was achieved for the brand? One way we do this is by modelling tracking data to determine the effectiveness of both creative and media working together so we can improve future media plans.

Buying KPIs
Over 90% of our billings are audited by third party experts to confirm the quality of our buying.

Knowledge for the future
We help clients build their knowledge base of what works when and why.  Answering difficult questions such as:

  • What is the impact of each marketing instrument?
  • What are cross-channel effects?
  • How do short-term volume benefits trade off with long-term brand benefits?
  • How do we reconcile strategic budget allocation across region, brand, product etc., versus tactical requirements?

MAP analysis programme
Our specialist econometrics and consulting division called MAP provides clients with channel neutral ROI analysis.  MAP proves where advertising techniques do and don't work, where pricing is right or wrong, and where promotions and innovations perform best.

We develop customized simulation and optimisation tools to support typical client marketing decisions.